6 Ways to Use Cardboard Displays to Capture Impulse Purchases

Impulse purchases are a powerful way to increase sales without any extra marketing effort.

Cardboard displays are perfect for encouraging those last-minute buys. With their strategic placement and eye-catching designs, these displays can trigger spontaneous buying decisions. Use Cardboard Displays to Capture Impulse Purchases.

Here are six ways to use cardboard displays to capture impulse purchases.

1. Position Displays Near High-Traffic Areas

One of the best ways to increase impulse purchases is by placing displays where customers are sure to see them.

High-traffic areas like near the checkout, store entrances, or endcaps are ideal spots. These locations create moments of pause, giving customers a chance to notice your product.

Why It Works:

Shoppers are more likely to pick up an item when they stop in these areas, making it easy to grab something on the way to the counter.

2. Use Bold, Attention-Grabbing Graphics

Your display needs to stop shoppers in their tracks. Bold colors, large fonts, and striking product images are the way to go.

If your display is visually appealing, it will draw attention and make customers curious about what’s inside.

Why It Works:

Bright, high-contrast visuals are proven to capture attention quickly, triggering an impulse to explore further.

3. Highlight Special Offers or Discounts

People love a good deal. Displaying discounts, limited-time offers, or buy-one-get-one-free deals on your cardboard displays can create urgency and excitement. This can be especially effective in driving impulse buys.

Why It Works:

Shoppers often make decisions based on value. A clear offer like “50% off” or “Exclusive Deal” can push them to make a quick purchase.

4. Place Small, Low-Cost Items for Easy Add-Ons

Impulse buys are often small and inexpensive. Place low-cost items on your cardboard displays, such as snacks, cosmetics, or accessories. When a product is affordable and easy to carry, shoppers are more likely to add it to their basket.

Why It Works:

Small, low-priced items don’t require much thought. Shoppers are more willing to grab them without considering the cost.

5. Use Clear, Simple Messaging

Keep the messaging on your display simple and direct. Let customers know exactly what the product is, why it’s a good deal, and why they should buy it right now. Avoid long paragraphs—just key information that’s easy to digest at a glance.

Why It Works:

Customers won’t linger over complicated details. Clear, concise messaging speeds up their decision-making process.

6. Create a Sense of Urgency

The fear of missing out (FOMO) is a powerful driver of impulse purchases. Use phrases like “Limited Time Offer” or “Only X Items Left” on your display to encourage customers to act quickly. A sense of urgency can create that last-minute push to buy.

Why It Works:

Urgency triggers customers to act fast, leading to more impulse purchases as they fear the product will be gone if they wait. If you have a tight schedule, you could turn for local display supplier for help, Cardboarddisplays, Packagingblue.

Conclusion

Cardboard displays are a simple yet powerful tool for capturing impulse purchases.

By placing them in high-traffic areas, using bold visuals, offering discounts, featuring small items, and creating urgency, you can boost sales and enhance your customers’ shopping experience. Ready to boost your retail sales with a custom cardboard display? Get in touch with Packwins today!

Call to Action:
Need help designing the perfect display for impulse purchases? Contact Packwins and let us create a display that captures attention and drives sales!