Everything You Need to Know About Point of Purchase Cardboard Displays

5 Most Popular Cardboard Display Types in Club Stores

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In today’s brick and mortar retail business, you have to stand out from the crowd to get the expected attention from target consumers. Simply scatter your items on the shelves are not a wise way in retail sales. It is highly recommed to customize a point of purchase display stand to drive impulse sales at retail floor.

In this toturial we are going to talk about the 5 most popular and high ROI cardboard display types for you to make an easy reference and in the end drive up your sales by at least 30% than your competitors.

Pallet Display

A pallet display is a point of sale stand that placed on a wooden pallet flat packed or consolidate packed with merchandisers into stores and usually has specific overall dimensions set by different big club stores.

Powerwing Sidekcik Display

Powerwing Sidekcik Displays are wing sidekick stand that often hang in a wireframe at the high traffic area inaisle or at the end of aisle. Depending on the products package style, there can be shelves or compartments or hooks to host products. At the back of the sidekick display there should be at least 2 “S” shaped hooks to connect the display to the wireframe.

Free Standing Display Units

Freestanding display units are also short for FSDUs. Seen by its name FSDUs are off location displays compared to items nested inline of shelves. They are free to be placed anywhere at the retail stores to drive impulse sales.

Counter Display Units

Counter display units also short for CDUs or PDQs. Small in size but versatile in style.

  • Simple tray
  • Tray with shelves
  • Tray with hooks
  • Rotating with hooks

Dumpbin Displays

Dumpbins are very flexible to host any products be it regular shaped package or bagged items irregular packages, dumpbins can hold all.

    Ready-to-Ship-Walmart-Powerwings-Corrugate-Sidekcik-Hangsell-Disney-Display

    Walmart Half Pallet Display Specifications and Guides

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    Walmart is one of the major club stores that carry billions of sales each year. If you want your products to be seen, you should have a pop display that speaks for your unique selling points and elevate your brand identity.

    Gets your products noticed by a corrugated displays like half pallet display, you are sure to beat thousands of your competitors.

    Guidelines for Walmart packaging and displays have been evolving year over year, let’s take it easy with the form of questions and answers to know better and avoid any pitfalls.

    What’s the price points required on Walmart half pallet displays?

    As we know if it is a half pallet, there should be another half pallet put back to back so that there is only 1 face shoppable. A Goal Post Price Sign should be used on all pallet dispays to display price tage. If it is a half pallet display, price point should share a single one across the display.

    Contact your Walmart support team to get approve for multiple price points if this is your case.

    What are standard half pallet display sizes?

    • Half Pallet Sizes: 20″ x 48″ with 43″ maximum height (not including 8″ header or 5″ pallet)
    • Full Pallet Sizes: 40″ x 48″ with 43″ maximum Height (not including 8″ header or 5″ pallet)
    • Quarter pallet is not allow in Walmart.

    Is a corrugated header allowed for Walmart half pallet display?

    Yes. Header is allow with a maximum header height 8”. This header can be taken off if the half pallet display is assembled packed with shroud and post corners.

    What is the maximum shipping height of a pallet display?

    Maximum shipping height is 48″ on a pallet (height includes 5″ pallet).

    If ISTA testing neccesary before entering into Walmart?

    Yes. ISTA testing is recommended to ensure that displays with product that are 500 lbs or more can withstand the process from pack-out to in-store set up. Transit testing is a great way to examine whether your reteail ready pallet display can resist of tough drop shipping.

    Point of Purchase Automatic Merchandise Dumpbin Display

    Point of Purchase Automatic Merchandise Dumpbin Display

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    Point of purchase cardboard display industry is keeping changing and updating, some structure designs are even can be named as revolutionary. Some are most advanced in assembly method – to set up within seconds! Some are automatic in merchandising.

    In today’s tutorial we are going to share an automatic design from Vertical Vendors™. Here is a quick video on the mechanics of the automatic system.

    Most often this small footprint dumpbin or can be bigger in size depend on your retail store regulation is put near the check out counter. This greatly drives up impulse sales.

    Here below is another example of bear stand.

    Application

    This design is currently widely used in drink industry, and trusted by brands like Coca Cola, 7 UP, Monster Energy, and etc.