The Challenges We Overcame to Create the Perfect Display for Coca Cola

Creating a display for one of the world’s most iconic brands, Coca-Cola, is no small feat. It requires a balance of creativity, functionality, and a deep understanding of the brand’s values and marketing goals. At Packwins, we pride ourselves on designing high-quality, innovative cardboard displays that showcase products in the best light, and the Coca-Cola project was a prime example of our expertise in action so we created a Perfect Display for CocaCola.

From conceptualization to final production, we faced a series of challenges that tested our design skills and problem-solving abilities. In this post, we’ll share the journey behind the creation of the perfect display for Coca-Cola and how we overcame each obstacle to deliver a final product that exceeded expectations.

1. Challenge: Balancing Brand Identity with Innovation

Coca-Cola is a brand with a rich history and a deeply established identity. The first challenge was to design a display that would remain true to the Coca-Cola brand while still being innovative and eye-catching. We wanted to create a display that would stand out on the retail floor without straying too far from the brand’s iconic look.

Solution:
We began by closely studying Coca-Cola’s brand guidelines, which emphasize red and white tones, curvy typography, and nostalgic elements. Our team brainstormed ways to incorporate these visual cues into a fresh, engaging design. The final display used the classic red and white color scheme, while also incorporating dynamic curves and sleek design elements that represented both Coca-Cola’s timeless appeal and its modern marketing approach.

The result was a visually striking display that immediately communicated the brand’s identity while also bringing a sense of energy and movement to the space.

2. Challenge: Ensuring Durability and Stability

A display for a brand like Coca-Cola needs to be both visually appealing and structurally sound. With Coca-Cola’s global reach, the display would likely be placed in high-traffic areas and would need to withstand the rigors of daily use. Our main concern was ensuring the display’s durability, especially since we were using cardboard as the primary material.

Solution:
We chose high-quality corrugated cardboard that was reinforced for extra strength and stability. Additionally, we used careful engineering to design the display with the appropriate weight distribution. The base was reinforced to prevent tipping, and we included support structures to ensure that the display could hold the weight of multiple Coca-Cola bottles and cans without sagging or collapsing.

Our rigorous testing process involved placing various loads on prototype displays to simulate real-world conditions. After a series of tests and adjustments, we had a final design that was both durable and safe for high-traffic retail environments.

3. Challenge: Maximizing Product Visibility

In retail, the purpose of any display is to capture attention and drive sales. For Coca-Cola, the goal was to make sure that the display highlighted the product’s appeal, encouraging customers to purchase on the spot. We needed a design that would not only hold Coca-Cola bottles and cans but also make them pop visually from every angle.

Solution:
We utilized the display’s height and angles to create a sense of depth, ensuring that every product, whether it was a 12-pack, single bottle, or limited-edition variant, was clearly visible. The design included a tiered structure, which allowed products to be stacked in a way that made them easily accessible but also visually prominent.

To further enhance visibility, we incorporated bold, high-impact graphics on the side panels, highlighting key messaging like Coca-Cola’s refreshing taste and its iconic logo. The display also featured clever use of lighting and reflective surfaces that helped products stand out in any store environment, from brightly lit supermarkets to dimmer corner stores.

4. Challenge: Achieving Sustainability Goals

As part of Coca-Cola’s ongoing commitment to sustainability, the company wanted the display to be environmentally responsible. The challenge was to design a display that was not only effective but also fully recyclable and made from sustainable materials.

Solution:
We took extra care to use 100% recyclable cardboard in the design, minimizing the environmental impact. We also ensured that the design minimized waste during production by optimizing the layout and reducing excess material use.

We worked closely with our suppliers to ensure that the materials used were sustainably sourced, and we selected eco-friendly inks for the display’s graphics. The result was a display that not only served Coca-Cola’s marketing goals but also aligned with their commitment to environmental responsibility.

5. Challenge: Meeting Tight Deadlines

In the fast-paced world of retail marketing, timing is everything. Coca-Cola’s promotional campaign had a tight timeline, and we needed to design, produce, and ship the displays quickly to meet the launch deadline.

Solution:
At Packwins, we have streamlined processes that allow us to move quickly without sacrificing quality. We started the design phase immediately after receiving the brief, and our team worked around the clock to create prototypes and refine the design. Once the design was finalized, we fast-tracked production to ensure timely delivery.

By maintaining constant communication with Coca-Cola’s team and working efficiently, we were able to meet all deadlines without compromising on the quality or integrity of the display.

Conclusion

The creation of Coca-Cola’s perfect cardboard display was a challenging but rewarding project. From staying true to the brand’s identity to overcoming technical hurdles like durability and sustainability, our team worked tirelessly to produce a display that would catch the eye of consumers while reinforcing Coca-Cola’s commitment to quality and environmental responsibility.

At Packwins, we love tackling complex challenges and transforming them into creative, practical solutions. If you’re looking for a display solution that balances design, functionality, and sustainability, we’re here to help. Let’s create something amazing together!