Everything You Need to Know About Point of Purchase Cardboard Displays

The Science Behind an Eye-Catching Cardboard Display

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Retail environments thrive on first impressions, and corrugated cardboard displays are an ideal solution for making your products stand out. Their lightweight yet sturdy structure offers a versatile canvas for creativity, but there’s a science to designing Eye-Catching Cardboard Display that grab attention and drive consumer action. Let’s explore how retail corrugated cardboard displays leverage design principles, psychology, and placement to capture shopper interest.

1. Color Psychology in Retail

Colors in retail settings influence shopper emotions and behavior. Corrugated displays should use colors strategically to complement the shopping environment and highlight the product.

  • Bold, vibrant colors like orange and red can energize consumers and signal discounts or promotions.
  • Neutral tones like white or beige, paired with subtle pops of color, are excellent for luxury or eco-friendly brands.
  • Incorporate brand colors consistently across your display to reinforce identity and make it memorable.
Eye-Catching Cardboard Display

2. Structural Integrity Meets Aesthetic Appeal

The strength of corrugated cardboard allows for unique, multi-tiered designs that maximize space and visibility.

  • Tiered shelving systems organize products neatly and make them easy to access.
  • Cutouts or windows showcase products while maintaining a clean, modern look.
  • Custom shapes—such as arches or geometric designs—add novelty while maintaining stability.
Eye-Catching Cardboard Display
Eye-Catching Cardboard Display

3. Optimizing Display Placement in Retail Spaces

Where your corrugated display is located is just as important as its design. High-traffic zones boost engagement.

  • End caps: Placing displays at the end of aisles captures attention as shoppers turn corners.
  • Near checkout counters: Impulse buy zones are perfect for small, grab-and-go products.
  • Entryways: First impressions matter; place displays near entrances for promotional or seasonal items.

4. Ergonomics for Shopper Interaction

Convenience is crucial in retail. Ensure your corrugated display is designed for easy interaction.

  • Eye-level placement of key products makes them immediately visible.
  • Easy-to-grab product arrangement reduces shopper effort.
  • Add QR codes or digital elements for interactive engagement, like learning more about the product or accessing discounts.

5. Sustainability: A Growing Trend on Eye-Catching Cardboard Display

Corrugated cardboard is inherently eco-friendly, and this appeals to environmentally conscious shoppers.

  • Use recycled materials and promote this feature on the display to enhance your brand’s sustainability image.
  • Consider minimalistic printing to showcase the natural texture of cardboard, adding an organic and authentic feel.
  • Highlight the recyclability of both the display and the product packaging to build trust with eco-aware customers.

6. The Role of Psychology in Driving Purchases

Understanding shopper psychology ensures your corrugated display not only looks good but also converts.

  • Scarcity cues: Use messaging like “Only a Few Left!” to create urgency.
  • Social proof: Incorporate reviews, endorsements, or award icons directly onto the display.
  • Novelty: Unique die-cut designs or movable elements can create a “wow” factor that stops shoppers in their tracks. Some of the alike designs can also be reached locally if your display order is in a rush, CreativeDisplayNow, Packagingblue, Affordabledisplay.

Conclusion

Retail corrugated cardboard displays are more than just product holders; they are dynamic sales tools. By combining structural innovation, color psychology, strategic placement, and sustainable practices, these displays can turn heads and boost sales in any retail environment.

Investing in science-backed design for your corrugated displays ensures they don’t just blend in—they become a focal point in the store, driving shopper engagement and elevating your brand presence.

    Everything You Need to Know About Point of Purchase Cardboard Displays

    The Evolution of Cardboard Displays in Marketing

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    Cardboard displays in marketing have evolved from humble packaging solutions to powerful marketing tools that shape consumer purchasing decisions. From basic point-of-purchase (POP) displays to interactive and sustainable solutions, corrugated cardboard displays have consistently adapted to meet the changing needs of the retail environment. This post explores the journey of these versatile displays and their significant impact on marketing.

    1. The Early Days of Cardboard Displays

    Cardboard as a material has been in use for centuries, but it wasn’t until the early 20th century that retailers began to recognize its potential as a display tool. Early cardboard displays were simple, functional, and designed primarily for the storage and organization of goods. They served the primary purpose of protecting products while showcasing them in a neat and orderly fashion.

    The first point-of-purchase displays were rudimentary at best—often little more than cardboard boxes placed on store shelves. However, as the retail landscape grew more competitive, businesses began to see the opportunity to use cardboard displays as a marketing tool. Early adopters in the 1920s and 1930s began adding basic branding to the displays, recognizing the potential for visual impact in driving sales.

    2. The Rise of Customization

    As the demand for more visually appealing and brand-specific displays grew, the cardboard display industry began to evolve. The 1950s and 1960s saw the introduction of custom-designed cardboard displays, where brands could tailor the shape, color, and design to reflect their identity.

    Advances in printing technology allowed for vibrant colors and intricate designs to be printed directly onto the cardboard. These custom designs helped brands stand out on the shelves and reinforced their messaging. Cardboard displays became an extension of the brand’s overall marketing strategy, providing a cohesive and visually compelling experience for customers.

    For example, brands like Coca-Cola and Kellogg’s were some of the first to utilize custom cardboard displays in the mid-20th century. These displays featured eye-catching designs and logos that helped cement their place in retail environments.

    3. From Simple to Interactive Displays

    As consumer expectations evolved and technology advanced, cardboard displays became more than just static fixtures. The next evolution of displays involved incorporating interactive features that engaged customers in new ways. By the 1990s and 2000s, cardboard displays began to incorporate features such as QR codes, touchscreens, and even augmented reality (AR) elements.

    For example, displays for tech gadgets, beauty products, or games often featured QR codes that allowed customers to scan and learn more about the products. This added layer of interaction made the displays more engaging and informative, creating a memorable experience for consumers.

    As e-commerce grew, physical stores started to compete for attention with digital platforms. This led to a need for innovative, interactive experiences in-store, and cardboard displays were an effective way to bridge that gap.

    4. Sustainability and Eco-Friendly Practices

    In recent years, sustainability has become a dominant concern for both consumers and brands. The rise of eco-conscious consumerism has pushed the retail industry to reconsider packaging and display materials. As a result, the cardboard display industry has seen a significant shift towards sustainability.

    Many brands now use 100% recyclable cardboard for their displays, responding to consumer demand for eco-friendly solutions. Corrugated cardboard, being both lightweight and durable, is an ideal material for reducing waste in the retail environment. Furthermore, it can be easily recycled, making it a sustainable option compared to plastic or other non-biodegradable materials.

    Brands are also adopting sustainable display designs that are reusable, allowing for multiple product iterations while minimizing waste. Some companies even incorporate upcycled cardboard into their display manufacturing process, demonstrating their commitment to sustainability.

    5. Cardboard Displays in the Digital Age

    As retail moves increasingly online, physical stores are evolving to offer unique, immersive experiences that cannot be replicated digitally. Cardboard displays play a pivotal role in this shift, providing brands with an opportunity to connect with customers both in-store and online.

    For example, online retailers who launch physical pop-up shops use custom cardboard displays to create a branded experience that mirrors their digital presence. In addition, cardboard displays are used in experiential marketing events where customers can interact with the brand in a creative and engaging way.

    Cardboard displays can also help connect the physical and digital shopping experiences. Retailers use these displays to promote their online stores, offer special promotions, or even encourage shoppers to join loyalty programs.

    Hand Gel Cardboard Table Display Stands with LCD Video
    cardboard displays

    6. Innovations in Display Design: Multi-Functional Displays and Beyond

    As consumers demand more versatile and functional retail experiences, cardboard displays are being designed with multi-functionality in mind. Brands are increasingly using cardboard displays that go beyond traditional point-of-purchase setups and serve multiple roles.

    For instance, modern displays can be designed to house different product types, adapt to seasonal campaigns, or provide additional shelf space. Cardboard sidekick displays, floor displays, and counter displays can all be used interchangeably depending on the brand’s needs.

    Furthermore, companies are experimenting with hybrid displays that combine cardboard with other materials like metal or plastic. These hybrid designs offer additional durability and aesthetic appeal, giving retailers the flexibility to use cardboard in a variety of settings, from grocery stores to luxury retail environments.

    7. The Future of Cardboard Displays in Retail Marketing

    Looking ahead, the future of cardboard displays is bright. With continued advances in technology, sustainability, and design, cardboard displays will remain an essential tool for retail marketing. We are likely to see more interactive features, such as digital screens or even AI-powered displays, integrated into cardboard structures.

    Moreover, as consumers become more environmentally conscious, the demand for eco-friendly and recyclable displays will continue to rise. Retailers will increasingly look for ways to make their displays more sustainable without compromising on quality or impact.

    Cardboard displays will also become more personalized, allowing brands to offer unique, tailored experiences that align with consumer preferences. The ability to change or adapt displays quickly and affordably will also remain a key advantage for businesses looking to keep their retail strategies fresh and relevant.

    Conclusion

    The evolution of cardboard displays in marketing reflects broader shifts in consumer preferences, technological advancements, and environmental concerns. From simple product holders to interactive, sustainable marketing tools, cardboard displays have proven to be adaptable and effective in driving sales and brand recognition.

    As we move further into the digital age, cardboard displays will continue to evolve, offering new ways for brands to engage consumers both in-store and online. By staying attuned to the latest trends and innovations, businesses can continue to use cardboard displays as a powerful marketing tool that enhances the retail experience.

      Point Of Purchase Cardboard Display Stand with Rotary Wheels (3)

      Best 11 Point-of-Sale Packaging Corrugated Suppliers in UK

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      #1 Cardworks Ltd

      Cardworks has been in business for over 40 years, producing packaging, point-of-sale materials, and promotional items. During that time, we’ve gained a lot of knowledge with various print technologies and production techniques, allowing us to complete assignments in the most effective manner. We have kept up with these changes as digital technology is now a significant portion of our production processes. We combine the newest technology equipment with traditional methods to produce high quality, attractive POS and packaging material at very competitive prices. We produce work for many large organizations as well as print sourcing agencies and printers.
      Our Products:
      Cardboard leaflet holders
      Floor Standing Displays
      Counter Top Displays

      Contact Cardworkds Ltd

      #2 BRIDGESHIRE PACKAGING & DISPLAY

      Bridgeshire is a family-run business that can complete even the most difficult in-store brand POS projects. We are technologically sophisticated and have access to the best design and manufacturing resources, from concept to fulfillment and delivery.

      We are accustomed to following the strictest brand guidelines when working with some of the most prestigious high street names in the world to create effective and cutting-edge three dimensional displays.

      We specialize in three-dimensional cardboard point-of-purchase displays (POS/POP), CDUs, FSDUs, pallet displays, and corrugated packaging. With a variety of print options, including large format screen, flexographic, digital, and lithographic print, we can guarantee excellent graphic reproduction and the flexibility to meet both high volume and shorter run requirements.

      Our Products:
      FSDU
      PALLET DISPLAYS
      CDU’S
      BESPOKE PACKAGING

      #3 WH Skinner

      WH Skinner create environmentally friendly > Cardboard boxes and packaging, > Point of sale displays made of cardboard, > and large-scale cardboard engineering projects like exhibition stands and event displays.

      We furthermore provide design and production services to other businesses in the sector.

      We can transform your concept or ideas into a reality that exceeds your expectations thanks to our winning combination of industry-leading software, a competent design department, and a skilled manufacturing team. From your initial inquiry through delivery and beyond, our helpful, committed sales advisors will help you with every step of the process.

      #4 Prosign Print & Display

      Prosign Print and Display is a dynamic, forward-thinking company that specializes in visual communication. It has a strong background in printing and offers a wide range of services, including design, printing, point-of-sale, packaging, exhibition, 3D print bureau, and signage services, including installation, throughout the entire UK and Europe.
      With the most modern technology and a prime location just two miles from Junction 27 of the M1, our plant in Nottingham is the ideal location to serve the entire nation.
      Our organization is currently striving toward ISO9001 and ISO14001 certifications, and our amiable, trustworthy crew has all received training that meets the highest requirements.

      Our Products:
      Counter Top Displays
      Cardboard Counter Top Displays
      Acrylic Counter Top Displays
      Wooden Counter Top Displays

      #5 Fundraising365

      In addition to our selection of Collection Boxes, Fundraising 365 offers thousands of products that are ideal for a wide range of promotions. Whether you need promotional items for fundraising events, shows, exhibitions, conferences, giveaways, corporate events, or new product launches, we are certain to have what you need.

      Our wide selection includes inexpensive fundraising items like promotional keychains, mugs, pens, umbrellas, conference bags, and folders, as well as executive business gifts, corporate gifts, and a great selection of recycled promotional goods that are also environmentally friendly.

      Our Products: 

      • Cardboard Collection Boxes
      • Charity Labels
      • Collection Boxes
      • Collection Boxes and Buckets
      • Counter Collection Boxes

      #6 Print & Display LTD (UK)

      At Print & Display, we assist our clients in increasing product sales and revenue. Our collective goal as a team of POS experts is to assist both big and small firms in outperforming their rivals. We achieve this by developing useful POS items like FSDUs, Dump Bins, CTUs, and Pallet Wraps.

      Please give us a call if you’ve had trouble finding a POS partner who shares your dedication to your business and its products. We’ll never let you down.

      Our Products:

      • Free Standing Display Units
      • Dump bins
      • Countertop units
      • Display Flash
      • Pallet Displays

      #7 CAPS CASES

      A prominent supplier of corrugated packaging in the UK is Caps Cases. Due to our business expertise in everything from package innovation to design, manufacturing, and delivery, we are able to provide solutions for our clients that are not only practical but also attractive.

      Packaging Design, Industrial Packaging, Retail Ready Packaging, Shelf Ready Packaging, Promotional Packaging, PoS and PoP Displays, Cardboard Point of Sale Display, Consumer Packaging, Corrugated Pallets, and more are just a few of our areas of expertise.

      We can supply businesses across the nation from our three production facilities in Newmarket, Suffolk, Hoddesdon, Hertfordshire, and Baillieston, Glasgow, Lanarkshire.

      Our Products:

      • Cardboard Boxes
      • Wardrobe Removal Boxes
      • Die Cut Cardboard Boxes
      • Pallet Boxes

      #8 Tradeprint

      Your one-stop shop for all things printed, including bags, books, banners, stickers, and stationary.

      We have been a dependable supplier to the trade for 25 years, which means we have spent that time honing our craft to a standard that will promote your brand or logo. We want to ensure that print is accessible and affordable for everyone because we are aware of how expensive starting a business can be.

      We provide you with excellent quality at an affordable price, and not only is delivery free, but it also happens quickly—you can get your order in as little as two days.

      Selecting the item you want printed and uploading your artwork are the only steps required.

      Our Products:

      • Custom Printed Carboard Totem Displays
      • Eco-friendly Cardboard Display Stands
      • Cardboard Brochure Stands
      • Custom Printed Cardboard Cutouts
      • Rigid Display Stands

      #9 Wabs Print & Packaging

      Good things supposedly come in small packages. When it comes to bespoke packaging, Wabs Print & Packaging believes that wonderful things come in small cartons, giant printed shipping boxes, or everything in between. We provide you with the tools to create something exciting on the outside, enticing your customers about what is on the inside, using a variety of shapes, colors, materials, and sizes.

      With its distinct vision and methodical approach to assisting small businesses in growing, Wabs Print & Packaging, a leading socially responsible online printing, marketing, and technology company, has established itself as a significant player in the sector.

      Our Products:

      • Display Packaging
      • Cardboard Boxes
      • Cardboard Packaging Boxes
      • Corrugated Box
      • Folding Boxes

      #10 CustomBoxesCo.co.uk

      A well-known, cost-effective, and socially conscious online printing and design company is CustomBoxesCo.co.uk. With our distinctive vision and open-minded approach to supporting the expansion of SME firms, we have established ourselves as a prominent player in the printing sector. Every day, we respond to hundreds of online requests for custom business printing and graphic orders. We use high-quality screen printing, offset printing, and digital printing to produce dependable color printing at affordable printing prices. CustomBoxesCo.co.uk has gained customer trust by providing more customizable screen printing, offset printing, and digital printing options than other online and offline printing companies, all with our trademark user-friendly website interface.

      Our Products:

      • CARDBOARD – POP UP DISPLAY BOXES

      #11 Promocollection Europe

      A premier worldwide sourcing platform, PromoCollection was established in 2011. Our mission is to efficiently link distributors of promotional products and manufacturers of personalized stuff from across the world.

      Our service gives clients access to the world’s millions of custom sourcing opportunities. We guarantee the confidentiality of any information or orders you disclose with us because we never work with end customers.

      Our Products:

      • Cardboard Displays
      • Table displays
      • Floor displays

      Conclusion

      Contact Packwins Dislay to start a free display project reveiw and free sample.

      Everything You Need to Know About Point of Purchase Cardboard Displays

      5 Most Popular Cardboard Display Types in Club Stores

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      In today’s brick and mortar retail business, you have to stand out from the crowd to get the expected attention from target consumers. Simply scatter your items on the shelves are not a wise way in retail sales. It is highly recommed to customize a point of purchase display stand to drive impulse sales at retail floor.

      In this toturial we are going to talk about the 5 most popular and high ROI cardboard display types for you to make an easy reference and in the end drive up your sales by at least 30% than your competitors.

      Pallet Display

      A pallet display is a point of sale stand that placed on a wooden pallet flat packed or consolidate packed with merchandisers into stores and usually has specific overall dimensions set by different big club stores.

      Powerwing Sidekcik Display

      Powerwing Sidekcik Displays are wing sidekick stand that often hang in a wireframe at the high traffic area inaisle or at the end of aisle. Depending on the products package style, there can be shelves or compartments or hooks to host products. At the back of the sidekick display there should be at least 2 “S” shaped hooks to connect the display to the wireframe.

      Free Standing Display Units

      Freestanding display units are also short for FSDUs. Seen by its name FSDUs are off location displays compared to items nested inline of shelves. They are free to be placed anywhere at the retail stores to drive impulse sales.

      Counter Display Units

      Counter display units also short for CDUs or PDQs. Small in size but versatile in style.

      • Simple tray
      • Tray with shelves
      • Tray with hooks
      • Rotating with hooks

      Dumpbin Displays

      Dumpbins are very flexible to host any products be it regular shaped package or bagged items irregular packages, dumpbins can hold all.

        Ready-to-Ship-Walmart-Powerwings-Corrugate-Sidekcik-Hangsell-Disney-Display

        Walmart Half Pallet Display Specifications and Guides

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        Walmart is one of the major club stores that carry billions of sales each year. If you want your products to be seen, you should have a pop display that speaks for your unique selling points and elevate your brand identity.

        Gets your products noticed by a corrugated displays like half pallet display, you are sure to beat thousands of your competitors.

        Guidelines for Walmart packaging and displays have been evolving year over year, let’s take it easy with the form of questions and answers to know better and avoid any pitfalls.

        What’s the price points required on Walmart half pallet displays?

        As we know if it is a half pallet, there should be another half pallet put back to back so that there is only 1 face shoppable. A Goal Post Price Sign should be used on all pallet dispays to display price tage. If it is a half pallet display, price point should share a single one across the display.

        Contact your Walmart support team to get approve for multiple price points if this is your case.

        What are standard half pallet display sizes?

        • Half Pallet Sizes: 20″ x 48″ with 43″ maximum height (not including 8″ header or 5″ pallet)
        • Full Pallet Sizes: 40″ x 48″ with 43″ maximum Height (not including 8″ header or 5″ pallet)
        • Quarter pallet is not allow in Walmart.

        Is a corrugated header allowed for Walmart half pallet display?

        Yes. Header is allow with a maximum header height 8”. This header can be taken off if the half pallet display is assembled packed with shroud and post corners.

        What is the maximum shipping height of a pallet display?

        Maximum shipping height is 48″ on a pallet (height includes 5″ pallet).

        If ISTA testing neccesary before entering into Walmart?

        Yes. ISTA testing is recommended to ensure that displays with product that are 500 lbs or more can withstand the process from pack-out to in-store set up. Transit testing is a great way to examine whether your reteail ready pallet display can resist of tough drop shipping.

        Point of Purchase Automatic Merchandise Dumpbin Display

        Point of Purchase Automatic Merchandise Dumpbin Display

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        Point of purchase cardboard display industry is keeping changing and updating, some structure designs are even can be named as revolutionary. Some are most advanced in assembly method – to set up within seconds! Some are automatic in merchandising.

        In today’s tutorial we are going to share an automatic design from Vertical Vendors™. Here is a quick video on the mechanics of the automatic system.

        Most often this small footprint dumpbin or can be bigger in size depend on your retail store regulation is put near the check out counter. This greatly drives up impulse sales.

        Here below is another example of bear stand.

        Application

        This design is currently widely used in drink industry, and trusted by brands like Coca Cola, 7 UP, Monster Energy, and etc.